ABOUT ATLAS GLOBAL CREATIVE
Built by two.
Powered by many.
Driven by vision.
Cinematic media and performance-driven social media marketing, born in Austin, Texas. Crafted globally.
THE FOUNDERS
Keiko Vassalli
& Michael Waterman
CO- FOUNDERS ATLAS GLOBAL CREATIVE EST. 2020
Built from the ground up. Run with intention. Backed by a global network of creatives who show up and deliver.
AUSTIN, TX
FLORENCE, ITALY
KAGAWA, JAPAN
TULUM
DUBLIN, IRELAND
CABO
BELIZE
COSTA RICA
JAMAICA
DOMINICAN REPUBLIC
SAINT LUCIA
THE STORY
Atlas Global Creative was not built by accident. From day one, Keiko Vassalli and Michael Waterman shared a single vision: to build a creative agency that could do what most agencies won't; go anywhere, work with anyone, and produce content that actually moves the needle for the brands they partner with.
Keiko brings the creative vision. Having lived abroad in Italy, Japan, Ireland, and the US Virgin Islands, her eye was shaped by immersion in some of the world's most visually rich cultures. That influence lives in every frame she directs - cinematic, intentional, rooted in place and atmosphere. It's why the name is Atlas. The world has always been the studio.
Michael brings the business and client partnership. A Baylor University alumnus with an extensive background in technology sales, he understands how to build relationships, navigate complex conversations, and translate a brand's goals into a creative process that actually delivers. From initial strategy calls to onboarding new partners, every client that works with Atlas is heard, understood, and set up for success from day one. When the campaign calls for it, he's on location too - camera gear in hand, wherever the work takes them.
Together they have led campaigns across the Texas Hill Country, the coasts of California, Mexico, Italy and throughout the Caribbean and Central America - from Belize and Costa Rica to Saint Lucia, Jamaica, and the Dominican Republic. They have partnered with funded beverage startups, boutique wineries, tourism brands, and hospitality groups - producing work that doesn't just look beautiful, but performs. Social campaigns reaching 20 million views. Revenue growth of 400% for clients. Partnerships that have lasted over five years.
CREATIVE DIRECTOR & CO-FOUNDER
Keiko Vassalli
The creative force behind Atlas. Keiko directs every shoot, shapes every campaign, and brings a globally-trained eye to every brand she works with. From lifestyle photography to full-scale international productions, her work is defined by cinematic quality and strategic intention.
CLIENT STRATEGY DIRECTOR & CO-FOUNDER
Michael Waterman
The relationship architect behind Atlas. Michael leads every client conversation - listening deeply, building trust, and translating brand goals into creative direction. He ensures every partnership starts with clarity and grows with consistency. On select campaigns, he's on location alongside Keiko bringing that same care into the field.
THE NETWORK
A boutique agency with agency-scale reach.
Atlas is founder-led, but never limited. Over six years, Keiko and Michael have built a trusted network of world-class creatives they deploy on every project: models, photographers, videographers, influencers, and specialist agencies. When a campaign calls for scale, Atlas scales. When it calls for precision, Atlas delivers precision. The right team, assembled for each brief.
50+
MODELS HIRED
ACROSS PRODUCTIONS
Multi
PHOTOGRAPHERS ON INTERNATIONAL CAMPAIGNS
Dozens
INFLUENCER PARTNERSHIPS EXECUTED
Full
AI-DRIVEN REELS & SPECIALIST PRODUCTION
20M+
LIFETIME CAMPAIGN VIEWS
400%
REVENUE GROWTH FOR CLIENTS
6
YEARS IN BUSINESS
5+
YEARS, LONGEST CLIENT PARTNERSHIP
THE APPROACH
"A photoshoot is more than a gallery of images. It's a story, and every brand deserves to have theirs told with intention."
Atlas specializes in hospitality, lifestyle, and tourism brands ready to invest in creative work that actually moves the needle. Photography, videography, social media strategy, web design, and graphic design - fully integrated, fully cohesive, built around your specific goals. One partnership. Everything your brand needs.