MEXI SELTZER
Founded by entrepreneur Alice Chen, as seen in Forbes, MEXI Craft Tequila Seltzer was created to offer a premium tequila-based seltzer that celebrates modern Mexican culture with a refined, contemporary edge. MEXI was created to offer a cleaner, more refined alternative to traditional canned cocktails-one that celebrates heritage while embracing a contemporary lifestyle.
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We collaborated closely with the client to develop a cohesive and distinctive brand identity, bringing the MEXI vision to life across investor decks, social media graphics, influencer gifting packaging, and a wide range of marketing materials. The visual direction blends bold, vibrant energy with refined simplicity, allowing the brand to feel both authentic and premium.
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Rooted in culture yet designed for today’s consumer, MEXI Craft Tequila Seltzer stands out with a confident, modern aesthetic that translates seamlessly across digital, experiential, and retail touchpoints.
SOCIAL MEDIA GRAPHICS
CASE STUDIES, ANALYTICS & INVESTOR DECKS
BRAND ID & STYLE GUIDE
MARKETING ASSETS
SOCIAL MEDIA GRAPHICS
For MEXI Seltzer, we partnered closely with the brand as an extension of their team, creating strategic social media graphics that supported both organic growth and paid advertising efforts. Our work spanned in-feed posts, story graphics, and ad creatives optimized for Meta platforms, all designed to align seamlessly with the brand’s identity and goals. Each graphic was intentionally crafted to capture attention, communicate clearly, and drive engagement-playing a key role in strengthening brand presence and supporting overall social media performance.
CASE STUDIES, ANALYTICS & INVESTOR DECKS
We developed comprehensive case studies, monthly analytics reports, and investor-facing decks designed to clearly communicate performance, growth, and brand momentum. These materials translated complex social and marketing data into compelling, easy-to-digest narratives that supported internal decision-making and external investor conversations. By combining strong visual design with clear data storytelling, these assets played a key role in showcasing the brand’s traction, reinforcing credibility, and supporting highly successful investor outreach efforts.
BRAND ID & STYLE GUIDE
We developed a concise yet comprehensive brand ID and style guide that clearly defined the look, feel, and personality of the brand. This two-page document positioned MEXI as anything but a basic beverage brand-highlighting its edgy, confident tone and its unique fusion of inspiration drawn from both the spirit of Mexico and the laid-back culture of California, where the brand was founded. The guide outlined core visual elements, including color palette, typography, imagery direction, and overall brand voice, providing a clear creative framework to ensure consistency across all marketing, content, and design efforts.
MARKETING ASSETS
We created a comprehensive suite of marketing assets designed to clearly communicate each product across sales, investor, and production touchpoints. This included detailed product breakdowns highlighting key information such as ingredients, flavor profiles, tequila specifications, origin, nutritional details, and labeling requirements. We also designed booth signage and printed materials for alcohol and business conventions, ensuring the brand presented consistently and professionally in live environments. Many of these assets were additionally used in production workflows, providing a clear visual and informational reference to ensure product labels and packaging were executed accurately and aligned with the brand’s standards.